Alexa Ranking
Basically, Alexa is a tool to see how your website ranks compared with other sites. How do they get this data? People download the Alexa Toolbar. and then when they visit a site, it gets tracked and then all of the site and pagehits by users of the Alexa Toolbar are added up and poof, you have your Alexa rankings. Hmm… you say, but that doesn’t sound like a good way to rank sites… What about all of the people without Alexa Toolbars, or people that cheat and have like 10 computers with monkeys clicking on their sites daily to artificially inflate the ranking?
Those are good questions partner, but in the Internet world, usually where there are good ideas, there are sketchy ways to exploit them. I don’t put much stock into ALexa, but it is used in Text Link Ads for part of their rankings so it does hold some relevance for sites that want to monetize and impress their visitors.
I use them to check out my sites and other sites to get an idea of how they are doing. I don’t believe the stats very much though. I know of someone who told me how he basically cheats the system and gets into the top 100,000 Alexa sites, then uses it to sell advertisements to restaurants and pubs that think he has great rankings! Yeah, scammer!
I don’t have a toolbar installed, for no other reason that I think it is invasive. Besides, if they had a record of all the, ahemm… exotic photo sites on the Internet I have been to I think it would overload their database.
Here is my ranking after my nearly 2 week beginning. How can my one week total be so good? Dang, something must be wrong. But anyway, a site like this will most definitely attract a crowd that is inclined to use the Alexa Toolbar.
A good way to learn more is to go straight to the source
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